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November 2nd 2006
Learn poker in a London Black Cab
The world famous Black Cabs of London have become a little more hi-tech of late. Keeping up-to-date with 21st Century innovations Black Cabs now have television sets installed for passengers to view on their journey, and it won’t be long before poker is on the menu.
Full Tilt Poker are teaming up with Cabvision to launch an interactive service for London cabs featuring lessons from Full Tilt’s “Learn from the Pros” series and an interactive quiz.
Full Tilt Poker is one of the few poker rooms dedicated to remaining in the US poker market, but it is clearly intent on cultivating business abroad as well. As part of the Black Cab campaign Full Tilt will also be stamping their brand on the taxi receipts.
Tom Paton, Cabvision’s sales and marketing director, said: “This is one of the biggest campaigns to date on Cabvision. The campaign will really get the message across to serious poker players in London and boost Full Tilt Poker's profile and share of voice.”
Submitted: 02/11/2006 11:56:00
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